The Problem:
Low health literacy is associated with patients who are older, have limited education, lower income, chronic conditions, and those who are non-native English speakers. Approximately 80 million adults in the United States are estimated to have limited or low health literacy. It is estimated that inadequate health literacy adds additional 106 to $238 billion cost to the health care system representing 7–17% of all personal healthcare expenditures.
The Rationale:
Raising patient and organizational health literacy has been shown to:
- Increase the use of preventive healthcare
- Decrease unnecessary emergency room visits
- Decrease preventable stays in the hospital and readmissions
- Decrease dosing errors
- Help patients better manage their chronic conditions such as diabetes, COPD, high cholesterol, hypertension, and HIV/AIDS
- Improve health outcomes
- Enhance all six aims of quality improvement: safe, effective, patient-centered, timely, efficient, and equitable
- Increase patient satisfaction
Video is the most effective health literacy tool and improves learning in these key ways:
- Visual and Auditory Learning: Educational videos engage both visual and auditory senses, making them more accessible to a wider range of learners, particularly those who have difficulty reading.
- Demonstration: Videos can demonstrate concepts, procedures, and techniques more effectively than static text, images, or lectures from HCPs.
- Simplification of Complex Topics: Health literacy often involves understanding complex medical terminology and concepts. Educational videos can break down these topics into simpler, more digestible segments, making them easier for individuals with low health literacy to comprehend.
- Cultural Sensitivity and Inclusivity: Videos can be tailored to address diverse cultural backgrounds, languages, and literacy levels.
- Engagement: Well-designed educational videos can capture viewers' attention and maintain engagement through storytelling and animation.
- Accessibility: Educational videos can be accessed cross various platforms, including online streaming platforms and mobile devices.
- Portability and Convenience: Unlike traditional forms of health education, such as pamphlets or textbooks, educational videos can be easily shared and accessed anytime, anywhere, making them a convenient tool for individuals seeking health information on-the-go.
- Emotional Connection: Videos have the potential to evoke emotions and empathy, which can enhance learning and motivate behavior change.
The Solution: The QRx Video System
QRx Video is a system designed to raise health literacy; improve cost, quality, and satisfaction; and provide opportunities for sponsorship revenue. Using the free QRx tearpads supplied, doctors provide personalized recommendations by marking QR codes that directly link to patient education videos.
Upon returning home, patients simply scan the QR code with their smartphone's camera to access informative content, conveniently enhancing their understanding of their health journey. Plus, with the ability to effortlessly share these resources with loved ones, our system fosters a collaborative approach to wellness within the community.
Nucleus Medical Media’s QRx Video System includes the following components:
- Trusted, Accurate Content: QRx is powered by 350+ patient education animations available in English, Spanish, Mandarin and Hindi. Created by Nucleus Medical Media, these are the world’s most widely viewed medical animations, used by hospitals, private practices, universities, colleges, insurance companies, media, and other outlets worldwide.
- Print and Streaming Media: Easy to integrate 8.5 x 11 pads, posters and brochures for HCPs to easily prescribe Nucleus streamed animations to patients, who access them by scanning a QR code.
- Use Tracking: Our QRx Video System goes beyond patient education by offering a CRM database for tracking views and ROI for sponsors. It provides access to valuable insights like views and watch duration to help sponsors evaluate their spend.
